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Competences for Content Management
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structural competence
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Content management is the proper maintenance of data content, starting
from the structured storage of all necessary ingredients such as texts,
pictures, and multimeda files of all kind. A sustainable and expandable
structure is of utmost importance here. Text blocks have to be created
for versatile implementation, e. g. by means of product variables.
Duplication should be avoided but alternatives should remain possible.
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formatting competence
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In spite of the necessity for strict layout rules, a powerful content
management System (CMS) allows largely for freedom in the design of the
end product. To achieve this, the content material has to be formatted
such that later use is possible without restrictions. Texts have to be
stored in a format suitable for the purpose, such as continuous text or
as a notice insert. Pictures should be made available in several
resolutions. And finally the requirements for multilingual publication
must be met.
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programming competence
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Almost every CMS is based on two fundamental methods: on the storage of
data in a database and on the formatting and composition using XML script
instructions. XML is short for extensible markup language which means an accumulation of
so-called tags used to influence the presentation and handling of a text.
Even if this is not related to real coding, knowledge and experience in
programming can be helpful in order to match the requirements of content
management.
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processing competence
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All editorial activities are carried out with predefined processing rules:
enter and store texts and images, arrange these texts and images according
to a predetermined layout, translate the material as necessary, complete
the final layout, proofread and eventually release. The detailed
definition of working processes ensures a clear view and continuity. In a
powerful CMS there is a workflow mechanism provided that supervises the
transactions and allows for an overview of the current work progress at
any time.
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